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Möller, Kristian
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An application of additive and multiplicative conjoint analysis models in explaining consumer price utility structures
Anttila, Mai
;
Möller, Kristian
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1981
Persistent link: https://www.econbiz.de/10001840760
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2
Price image versus price reality : objective and subjective determinants of consumer price perception
Anttila, Mai
-
1979
Persistent link: https://www.econbiz.de/10001840782
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3
Consumer price perception : a multi-dimensional analysis of perceived quality and adaptation-level price as determinants of price perception
Anttila, Mai
-
1977
Persistent link: https://www.econbiz.de/10001840795
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