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Verbraucher
Strategic management
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Vereinigte Staaten
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Managing with the consumer's help
Gelb, Betsy D.
;
Gelb, Gabriel M.
;
Griffin, Ricky W.
- In:
Business horizons
19
(
1976
)
2
,
pp. 69-74
Persistent link: https://www.econbiz.de/10002401487
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