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Verbraucher
Werbungsbetrieb
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Houston, Franklin S.
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Weiss, Doyle L.
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Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
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Measuring the effects of brand loyalty behavior
Weiss, Doyle L.
;
Houston, Franklin S.
- In:
Journal of business administration : publication of the …
6
(
1974
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10002998911
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