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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Consumer behaviour
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Wilkes, Robert E.
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Journal of business research : JBR
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ECONIS (ZBW)
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Consumer perceptions of product warranties and their implications for retail strategy
Wilkes, Robert E.
;
Wilcox, James B.
- In:
Journal of business research : JBR
4
(
1976
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10003001132
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2
Recent FTC actions : implications for the advertising strategist
Wilkes, Robert E.
;
Wilcox, James B.
- In:
Journal of marketing
38
(
1974
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003001143
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