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~subject:"Verkaufsförderung"
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The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour
Liao, Shu-ling
;
Shen, Yung-cheng
;
Chu, Chia-hsien
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10003850065
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