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~subject:"Vertriebsweg"
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Vertriebsweg
Advertising effects
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Boyle, Brett A.
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Magnusson, Peter
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Journal of marketing channels : ... distribution systems, strategy, and management
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A contingency perspective on psychic distance in international channel relationships
Magnusson, Peter
;
Boyle, Brett A.
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
1
,
pp. 77-99
Persistent link: https://www.econbiz.de/10003839989
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