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Consumer behaviour
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Digitalisierung
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digital virtual consumption
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possession
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tweens
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Molesworth, Mike
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Denegri-Knott, Janice
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Journal of marketing management : MM
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Research in consumer behavior
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The Routledge companion to digital consumption
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ECONIS (ZBW)
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Digital virtual consumption as transformative space
Molesworth, Mike
;
Denegri-Knott, Janice
- In:
The Routledge companion to digital consumption
,
(pp. 223-234)
.
2013
Persistent link: https://www.econbiz.de/10009690732
Saved in:
2
Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
Saved in:
3
Attachment to digital virtual possessions in videogames
Watkins, Rebecca
;
Molesworth, Mike
-
2012
Persistent link: https://www.econbiz.de/10009768164
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