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~subject:"Video game"
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Search: subject_exact:"Mediaplanung"
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Video game
Werbeträger
358
Advertising media
353
Werbung
121
Werbewirkung
108
Advertising effects
104
Advertising
100
Werbeplanung
92
Advertising planning
88
Mediaplanung
86
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74
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61
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48
Internet marketing
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43
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Consumer behaviour
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Konsumentenverhalten
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Marketingmanagement
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39
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35
Theorie
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31
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Mediennutzung
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Zielgruppe
23
Target group
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Internet
19
Celebrity endorsement
18
Celebrity-Werbung
18
Werbewirtschaft
18
Computerspiel
15
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14
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Stammermann, Ludger
2
Thomas, Wolfgang
2
Aldas-Manzano, Joaquín
1
Avery, Matt
1
Binar, Bernd
1
Brasel, S. Adam
1
Currás-Pérez, Rafael
1
Dahooie, Jalil Heidary
1
Estiri, Mehrdad
1
Farrand, Tom
1
Freundt, Marcel
1
Gaca, Christian
1
Gips, James
1
Gödecke, Janin
1
Huber, Frank
1
Janmohammadi, Mahshid
1
Klein, Benjamin
1
Linden, Sebastian von der
1
Martí-Parreño, José
1
Mau, Gunnar
1
Meyer, Frederik
1
Nichols, David
1
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1
Shaqiri, Afrim
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International journal of entrepreneurial venturing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Oeconomia Copernicana
1
Reihe: Marketing : MAR
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Springer eBook Collection / Business and Economics
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The journal of brand management : an international journal
1
Virales Marketing
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Ökonomie, Qualität und Management von Unterhaltungsmedien
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ECONIS (ZBW)
15
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A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
2
In-Game-Advertising - Videospiele als Werbeträger in der Markenkommunikation
Freundt, Marcel
- In:
Virales Marketing
.
2015
Persistent link: https://www.econbiz.de/10011402789
Saved in:
3
Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
Saved in:
4
Computerspiele als Werbeträger : Chancen, Risiken und Management von In-Game Advertising
Ziegele, Marc
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 277-296)
.
2012
Persistent link: https://www.econbiz.de/10014566727
Saved in:
5
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
6
The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.
;
Terlutter, Ralf
;
Zaglia, Melanie E.
- In:
International journal of entrepreneurial venturing
3
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009422240
Saved in:
7
Games als Werbeträger : Entwicklungen, Barrieren, Potentiale
Linden, Sebastian von der
-
2010
Persistent link: https://www.econbiz.de/10008860487
Saved in:
8
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
9
Zur Werbewirkung von In-Game-Advertising : theoretische Fundierung und empirische Ergebnisse
Klein, Benjamin
-
2009
Persistent link: https://www.econbiz.de/10003812014
Saved in:
10
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
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