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Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries
Albaum, Gerald
;
Yu, Julie
;
Wiese, Nila M.
;
Herche, Joel
; …
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003979378
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