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~subject:"Viral marketing"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Ratgeber"
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
2
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
3
Einfluss, der sich auszahlt : die revolutionäre Wirkung von Klout, Social Scoring und Influence Marketing
Schaefer, Mark W.
-
2013
Persistent link: https://www.econbiz.de/10010225614
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