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Viral marketing
Consumer behaviour
6
Konsumentenverhalten
6
Electronic data interchange
4
Elektronischer Datenaustausch
4
Social Web
4
Social web
4
Virales Marketing
4
E-commerce
3
Electronic Commerce
3
Emotion
3
Interactivity
3
Online retailing
3
Online-Handel
3
Spain
3
Spanien
3
Customer integration
2
Innovation diffusion
2
Innovationsdiffusion
2
Kundenintegration
2
Lieferantenmanagement
2
Neuromarketing
2
Social commerce
2
Social relations
2
Soziale Beziehungen
2
Supplier relationship management
2
1970-1995
1
Arousal
1
Attitudes
1
Beschaffung
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Confidence
1
Consumer neuroscience
1
Cross-cultural
1
Customer engagement
1
Discussion
1
EEG
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EU countries
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English
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Jiménez Martínez, Julio
4
Herrando, Carolina
3
Martín de Hoyos, María José
3
Blasco-Arcas, Lorena
1
Constantinides, Efthymios
1
Hernández Ortega, Blanca
1
Published in...
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Electronic commerce research
1
Journal of electronic commerce research : JECR
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
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ECONIS (ZBW)
4
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Emotional contagion triggered by online consumer reviews : evidence from a neuroscience study
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013364448
Saved in:
2
Social commerce users' optimal experience : stimuli, response and culture
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
4
,
pp. 199-218
Persistent link: https://www.econbiz.de/10012153986
Saved in:
3
Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
Saved in:
4
Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
Saved in:
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