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Viral marketing
Consumer behaviour
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Advertising
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Marketingmanagement
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Brand image
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Mishra, Anubhav
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Samu, Sridhar
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Chattopadhyay, Tanmay
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Maheswarappa, Satish Sasalu
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Maity, Moutusy
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Journal of business research : JBR
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Journal of international consumer marketing
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Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
2
Adolescent's eWOM intentions : an investigation into the roles of peers, the Internet and gender
Mishra, Anubhav
;
Maheswarappa, Satish Sasalu
;
Maity, Moutusy
- In:
Journal of business research : JBR
86
(
2018
),
pp. 394-405
Persistent link: https://www.econbiz.de/10011855368
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