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Viral marketing
Virales Marketing
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Relationship marketing
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Soziale Beziehungen
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Consumer behaviour
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Konsumentenverhalten
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Leistungsmotivation
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consciousness
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Tuk, Mirjam Alexandra
4
Smidts, Ale
3
Verlegh, Peeter
3
Wigboldus, Daniël H. J.
3
Feick, Lawrence
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ERIM report series research in management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Interpersonal relationships moderate the effect of faces on person judgments /Mirjam A. Tuk, Peeter W.J. Verlegh, Ale Smidts and Daniel H.J. Wigboldus
Tuk, Mirjam Alexandra
;
Verlegh, Peeter
;
Smidts, Ale
; …
-
2008
Persistent link: https://www.econbiz.de/10008649048
Saved in:
2
Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra
;
Verlegh, Peeter
;
Smidts, Ale
; …
-
2008
Persistent link: https://www.econbiz.de/10008661071
Saved in:
3
Receiver responses to rewarded referrals : the motive inferences framework
Verlegh, Peeter W. J.
;
Ryu, Gangseog
;
Tuk, Mirjam Alexandra
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 669-682
Persistent link: https://www.econbiz.de/10010209584
Saved in:
4
Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra
;
Verlegh, Peeter
;
Smidts, Ale
; …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10003825327
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