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~subject:"Viral marketing"
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Search: subject:"Reward-based crowdfunding"
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Viral marketing
Crowdfunding
61
Reward-based crowdfunding
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reward-based crowdfunding
32
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crowdfunding
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Virales Marketing
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Bargoni, Augusto
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Battisti, Enrico
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Kenning, Peter
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Electronic commerce research
1
International journal of electronic business : IJEB
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Journal of management information systems : JMIS
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The journal of services marketing
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ECONIS (ZBW)
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The effects of influencer endorsement services on crowdfunding campaigns
Bargoni, Augusto
;
Giachino, Chiara
;
Battisti, Enrico
; …
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10013542891
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2
Capturing the role of backers' psychological ownership for value-adding behaviours in
reward-based
crowdfunding
Hoffmann, Carina
;
Kenning, Peter
- In:
International journal of electronic business : IJEB
17
(
2022
)
4
,
pp. 336-366
Persistent link: https://www.econbiz.de/10014308824
Saved in:
3
The value of backers’ word-of-mouth in crowdfunding projects filtering : an empirical investigation
Zheng, Haichao
;
Qi, Zihao
;
Luo, Xin
;
Li, Liting
;
Xu, Bo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 757-782
Persistent link: https://www.econbiz.de/10012309204
Saved in:
4
Effects of social interaction dynamics on platforms
Thies, Ferdinand
;
Wessel, Michael
;
Benlian, Alexander
- In:
Journal of management information systems : JMIS
33
(
2016
)
3
,
pp. 843-873
Persistent link: https://www.econbiz.de/10011635398
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