//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"political advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
Advertising
19
Werbung
19
political advertising
16
Political advertising
15
Advertising effects
11
Werbewirkung
11
Voting behaviour
9
Wahlverhalten
9
Electoral campaign
8
Wahlkampf
8
Election
4
Political Advertising
4
Social Web
4
Social web
4
Wahl
4
negative advertising
4
Politics
3
Politik
3
Presidential election
3
Präsidentschaftswahl
3
Emotion
2
Internet marketing
2
Marketing
2
Online-Marketing
2
Pan-Blue
2
Pan-Green
2
Persuasion
2
Political opinion formation
2
Politische Willensbildung
2
Virales Marketing
2
campaign spending
2
efficiency of political equilibrium
2
elections
2
field experiment
2
logit model
2
policy interdependence
2
political communication
2
regulation
2
selection effects
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Fossen, Beth L.
1
Haenschen, Katherine
1
Kim, Donggwan
1
Schweidel, David A.
1
Thomadsen, Raphael
1
Wolf, Jordan
1
Published in...
All
Quantitative marketing and economics : QME
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of slant and message consistency in
political
advertising
effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
2
Disclaiming responsibility : how platforms deadlocked the Federal Election Commission's efforts to regulate digital
political
advertising
Haenschen, Katherine
;
Wolf, Jordan
- In:
Telecommunications policy : the international journal …
43
(
2019
)
8
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012201318
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->