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~subject:"Virales Marketing"
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Virales Marketing
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Johnson, Jennifer Wiggins
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Consumer perceptions of arts organizations' strategies for responding to online reviews
Johnson, Jennifer Wiggins
;
Song, Chanhoo
;
Trivedi, Dharti
; …
- In:
International journal of arts management
20
(
2017
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10011782129
Saved in:
2
How are arts organizations responding to critique in the digital age?
Johnson, Jennifer Wiggins
;
Preece, Stephen B.
;
Song, Chanho
- In:
Arts and the market
6
(
2016
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10011580958
Saved in:
3
Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina
;
Thomas, Veronica L.
;
Johnson, …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
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