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~subject:"Virales Marketing"
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Search: person:"Kübler, Raoul V."
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Virales Marketing
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
5
Social web
5
Brand image
4
Markenimage
4
Marketingmanagement
4
Brand management
3
Crisis management
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Internet marketing
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Krisenmanagement
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Markenführung
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Marketing management
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Online-Marketing
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Product liability
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Produkthaftung
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Theorie
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Theory
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Deutschland
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Kreativität
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Marketing
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Preisverleihung
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Public relations
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Viral marketing
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Werbewirtschaft
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advertising agencies
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advertising award shows
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creative success
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fake campaigns
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new business
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partial least squares
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Öffentlichkeitsarbeit
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Across pages
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Advertising industry
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Applied statistics
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Attack
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Award
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Kübler, Raoul
2
Ilhan, Behice Ece
1
Lobschat, Lara
1
Meij, Hugo van der
1
Pauwels, Koen
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Welke, Lina
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
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ECONIS (ZBW)
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The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
2
Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece
;
Kübler, Raoul
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
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