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~subject:"Virales Marketing"
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Virales Marketing
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Benlian, Alexander
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Koch, Oliver Francis
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Carolin, Bock
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Nudges as conversion funnel enhancers in digital business models
Koch, Oliver Francis
-
2017
Persistent link: https://www.econbiz.de/10011654125
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Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
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