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~subject:"Virales Marketing"
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Virales Marketing
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Online-Marketing
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Racherla, Pradeep
5
Connolly, Daniel J.
2
Bush, Victoria D.
1
Christodoulidou, Natasa
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Friske, Wesley
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Furner, Christopher P.
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King, Robert A.
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Electronic commerce research and applications
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International journal of networking and virtual organisations : IJNVO
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Journal of consumer behaviour : an international research review
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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What we know and don't know about online word-of-mouth : a review and synthesis of the literature
King, Robert A.
;
Racherla, Pradeep
;
Bush, Victoria D.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 167-183
Persistent link: https://www.econbiz.de/10010404006
Saved in:
2
What determines consumers' ratings of service providers? : an exploratory study of online traveler reviews
Racherla, Pradeep
;
Connolly, Daniel J.
; …
- In:
Journal of hospitality marketing & management
22
(
2013
)
1/2
,
pp. 135-161
Persistent link: https://www.econbiz.de/10009736307
Saved in:
3
Factors affecting consumers' trust in online product reviews
Racherla, Pradeep
;
Mandviwalla, Munir
;
Connolly, Daniel J.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 94-104
Persistent link: https://www.econbiz.de/10009548836
Saved in:
4
Uncertainty, trust and purchase intention based on online product reviews : an introduction to a multinational study
Furner, Christopher P.
;
Racherla, Pradeep
;
Zhu, Zhen
- In:
International journal of networking and virtual …
11
(
2012
)
3/4
,
pp. 260-276
Persistent link: https://www.econbiz.de/10009631816
Saved in:
5
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
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