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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
6
Firm performance
6
Konsumentenverhalten
6
Unternehmenserfolg
6
Finland
5
Finnland
5
Globalisierung
4
Globalization
4
Multinationales Unternehmen
4
Transnational corporation
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International market entry
3
Internationaler Markteintritt
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Viral marketing
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Ambivalence
2
Bibliometrics
2
Bibliometrie
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Consumer
2
Decision
2
Entscheidung
2
Estimation
2
Export
2
High technology
2
Higher education institution
2
Hochschule
2
Hochtechnologie
2
Marketing management
2
Marketingmanagement
2
New product development
2
Produktentwicklung
2
Schätzung
2
Word-of-mouth
2
higher education
2
information processing
2
Arbeitsgruppe
1
Attitude
1
Auslandsinvestition
1
Außenhandelssektor
1
Bewertung
1
Beziehungsmarketing
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English
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Herold, Kristiina
3
Sundqvist, Sanna
3
Tarkiainen, Anssi
3
Sipilä, Jenni
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Journal of marketing for higher education
2
Journal of business research : JBR
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ECONIS (ZBW)
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How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina
;
Sipilä, Jenni
;
Tarkiainen, Anssi
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011706611
Saved in:
2
The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Sipilä, Jenni
;
Herold, Kristiina
;
Tarkiainen, Anssi
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 176-187
Persistent link: https://www.econbiz.de/10011771485
Saved in:
3
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
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