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~subject:"Virales Marketing"
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Entwicklung und empirische Überprüfung einer Theorie zu Mobile Viral Marketing : ein Methoden-Mix
Wiedemann, Dietmar Georg
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2009
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1., Aufl.
Persistent link: https://www.econbiz.de/10013430006
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Mobil Viral Marketing : ein State of the Art
Pousttchi, Key
;
Turowski, Klaus
;
Wiedemann, Dietmar Georg
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 289-304)
.
2008
Persistent link: https://www.econbiz.de/10003753453
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