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~subject:"Virtuelle Realität"
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Virtuelle Realität
Consumer behaviour
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Schnack, Alexander
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Wright, Malcolm J.
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Journal of retailing and consumer services
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Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Schnack, Alexander
;
Wright, Malcolm J.
;
Elms, Jonathan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581931
Saved in:
2
Does the locomotion technique matter in an immersive virtual store environment? : comparing motion-tracked walking and instant teleportation
Schnack, Alexander
;
Wright, Malcolm J.
;
Holdershaw, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430633
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