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Wahlverhalten
Political branding
10
Brand management
8
Markenführung
8
political branding
7
Voting behaviour
5
Brand image
4
Markenimage
4
Political party
4
Politische Partei
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Corporate Social Responsibility
3
Corporate social responsibility
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Gesellschaftliches Bewusstsein
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Social consciousness
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Advertisements and promotions to Muslims
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Consumer behaviour
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Customer orientation
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Electoral campaign
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India
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Influences
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Islamic political parties
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Joyce Banda
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Konsumentenverhalten
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Malawi
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Market orientation
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Marketing strategy
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Political positioning
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Presidential election
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Präsidentschaftswahl
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Strategic orientation framework
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Voting behavioral intentions
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Wahlkampf
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elections
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poverty alleviation
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social protection
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social spending
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Dean, Dianne
2
Pich, Christopher
2
Billard, Thomas J.
1
Farrag, Dalia Abdel Rahman
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Ford, John B.
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Harrison, Kristina Marie
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Punjaisri, Kanyapuss
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Shamma, Hamed
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Yoo, Boonghee
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Journal of Islamic marketing : JIMA
1
Journal of marketing communications
1
Journal of marketing management : MM
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Marketing theory
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The journal of product & brand management
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ECONIS (ZBW)
5
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1
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
2
Citizen typography and political brands in the 2016 US presidential election campaign
Billard, Thomas J.
- In:
Marketing theory
18
(
2018
)
3
,
pp. 421-431
Persistent link: https://www.econbiz.de/10011926146
Saved in:
3
Political brand identity : an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
Pich, Christopher
;
Dean, Dianne
;
Punjaisri, Kanyapuss
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 100-117
Persistent link: https://www.econbiz.de/10011536095
Saved in:
4
Political
branding
: sense of identity or identity crisis? : an investigation of the transfer potential of the brand identity prism to the UK Conservative Party
Pich, Christopher
;
Dean, Dianne
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1353-1378
Persistent link: https://www.econbiz.de/10011405290
Saved in:
5
Factors influencing voting intentions for Egyptian parliament elections 2011
Farrag, Dalia Abdel Rahman
;
Shamma, Hamed
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010256759
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