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~subject:"Wahrnehmung"
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Wahrnehmung
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Bornemann, Torsten
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Homburg, Christian
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Hollmann, Moritz
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Kretzer, Max
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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ECONIS (ZBW)
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Architektur als Instrument der Markenkommunikation : die implizite Wirkung gebauter Botschaften
Hollmann, Moritz
-
2020
Persistent link: https://www.econbiz.de/10012162915
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2
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
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3
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
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