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~subject:"Web 2.0-Technologien"
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Web 2.0-Technologien
Internet marketing
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Online-Marketing
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Social Web
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Social web
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Marketing
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Consumer behaviour
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Konsumentenverhalten
5
Brand management
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Markenführung
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Marketingmanagement
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Social Media
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Soziale Software
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USA
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United States
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Web 2.0 technologies
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Creativity
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Kreativität
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Online retailing
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Online-Handel
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Packaging
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Public relations
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Werbung
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World Wide Web 2.0
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Öffentlichkeitsarbeit
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Advertising
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Advertising effects
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Bloom's taxonomy
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Brand
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Brand image
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Brands
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Cloud Computing
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Cloud computing
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Competitive advantage
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Computerspiel
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Computerunterstützte Kommunikation
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English
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Tuten, Tracy L.
3
Solomon, Michael R.
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ECONIS (ZBW)
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Social media marketing
Tuten, Tracy L.
;
Solomon, Michael R.
-
2018
-
3rd edition
Persistent link: https://www.econbiz.de/10011776197
Saved in:
2
Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685381
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3
The strategic enterprise
Tuten, Tracy L.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008702374
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