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~subject:"Weibliche Arbeitskräfte"
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Weibliche Arbeitskräfte
Advertising
13
Femvertising
13
Werbung
13
Frauen
11
Women
11
Consumer behaviour
8
Gender
8
Geschlecht
8
Konsumentenverhalten
8
femvertising
7
Advertising effects
6
Werbewirkung
6
Women workers
5
advertising
5
Frauenbewegung
4
Weibliche Führungskräfte
4
Women managers
4
Women's movement
4
Frauenpolitik
3
Women's politics
3
feminism
3
Brand
2
Brand management
2
Gender Economics
2
Gender economics
2
Gender equality
2
Gleichberechtigung
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenführung
2
Online-Marketing
2
female empowerment
2
gender
2
women empowerment
2
Advertisement
1
Advertising appeal
1
Asia
1
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English
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Centeno-Velázquez, Edgar
1
Dahlén, Micael
1
El Hajjar, Samer
1
Gomez-Borquez, Claudia L.
1
Kordrostami, Melika
1
Laczniak, Russell N.
1
Malota, Erzsébet
1
Rosengren, Sara
1
Török, Anna
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Um, Nam-Hyun
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Åkestam, Nina
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International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
Journal of Islamic marketing
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
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ECONIS (ZBW)
5
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1
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
2
Female stereotypes and female empowerment in advertising : a systematic literature review and future research agenda
Gomez-Borquez, Claudia L.
;
Török, Anna
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014465964
Saved in:
3
Korean consumers' responses to Nike's "Women's Just Do It"
femvertising
campaign
Um, Nam-Hyun
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 650-668
Persistent link: https://www.econbiz.de/10013277291
Saved in:
4
Attitudes toward
femvertising
in the Middle East : the case of Lebanon
El Hajjar, Samer
- In:
Journal of Islamic marketing
13
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013278933
Saved in:
5
Advertising "like a girl" : toward a better understanding of "
femvertising
" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
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