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Addressing service challenges to improve sales training
Honeycutt, Earl D.
;
Hodge, Sharon K.
;
Attia, Ashraf M.
- In:
Services marketing quarterly
36
(
2015
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011398049
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2
Measuring sales training effectiveness at the behavior and results levels using self- and supervisor evaluations
Attia, Ashraf M.
;
Honeycutt, Earl D.
- In:
Marketing intelligence & planning
30
(
2012
)
3
,
pp. 324-338
Persistent link: https://www.econbiz.de/10009570860
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