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Welt
Fahrradindustrie
79
Bicycle industry
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IEEE transactions on engineering management : EM
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ECONIS (ZBW)
7
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1
Establishing standardization and an innovation ecosystem for the global bicycle industry : the case of Taiwan
Su, Yu-Shan
;
Oh, Eun-Teak
;
Liu, Ren-Jye
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
4
,
pp. 1574-1586
Persistent link: https://www.econbiz.de/10014304912
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2
A business history of the bicycle industry : shaping marketing practices
Mari, Carlo
-
2021
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is...
Persistent link: https://www.econbiz.de/10012289555
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3
A Business History of the Bicycle Industry : Shaping Marketing Practices
Mari, Carlo
-
2021
-
1st ed. 2021.
1. Introduction -- 2. Understanding the bicycle as a product -- 3. Understanding the market through bicycle statistics -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6. Conclusion.
Persistent link: https://www.econbiz.de/10012399903
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4
Bicycle
Michels, Christoph
;
Steyaert, Chris
- In:
The Oxford handbook of media, technology, and …
.
2020
Persistent link: https://www.econbiz.de/10012884647
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5
Are bicycles good for Paris?
Koning, Martin
;
Kopp, Pierre
- In:
International journal of transport economics : IJTE
41
(
2014
)
3
,
pp. 399-423
Persistent link: https://www.econbiz.de/10010469279
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6
The effect of product modularity on industry structure : the case of the world bicycle industry
Galvin, Peter
;
Morkel, André
- In:
Industry and innovation
8
(
2001
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10001945960
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7
The bicycle : vehicle for a small planet
Lowe, Marcia D.
-
1989
Persistent link: https://www.econbiz.de/10000020904
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