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~subject:"Werbeplanung"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
~type_genre:"Interview"
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Search: subject_exact:"Business-to-consumer marketing"
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Werbeplanung
Consumer goods marketing
85
Konsumgütermarketing
85
Deutschland
31
Germany
30
Theorie
20
Theory
20
Consumer behaviour
18
Konsumentenverhalten
18
Konsumgüterindustrie
12
Brand management
10
Distribution channel
10
Markenführung
10
Vertriebsweg
10
Marketing
9
Consumer goods industry
8
Advertising effects
6
Estimation
6
Market research
6
Marktforschung
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6
Werbewirkung
6
Beziehungsmarketing
5
China
5
Consumer goods
5
DDR
5
Einzelhandel
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German Democratic Republic
5
Innovation diffusion
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Innovationsdiffusion
5
Konsumgüter
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Retail trade
5
Absatz
4
Brand
4
Handelsmarketing
4
International marketing
4
Internationales Marketing
4
Konsumgütermarkt
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Aaker, Jennifer
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Mogilner, Cassie
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Antoine, Annette
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Garth, Arnd Joachim
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Research paper series / Stanford Graduate School of Business
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ECONIS (ZBW)
3
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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003847353
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2
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789007
Saved in:
3
Das Dialogomobil : Begegnung und Bewegung ; Marketing und Werbung rund um das Automobil
Garth, Arnd Joachim
;
Antoine, Annette
-
2000
Persistent link: https://www.econbiz.de/10001579850
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