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~subject:"Werbepsychologie"
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Werbepsychologie
Consumer behaviour
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Advertising effects
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Brand management
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Song, Doori
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Kim, Dong Hoo
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Morton, Cynthia R.
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Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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2
The influence of regulatory focus on the effect of product cues
Song, Doori
;
Morton, Cynthia R.
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 917-933
Persistent link: https://www.econbiz.de/10011602974
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