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Werbewirkung
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accommodation sharing
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attitude toward sexual stimuli
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car sharing
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hedonic and utilitarian products
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interpersonal trust
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purchase intention
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Journal of international consumer marketing
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The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
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