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~subject:"Werbewirkung"
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Werbewirkung
Fundraising
16
Consumer behaviour
12
Konsumentenverhalten
12
USA
12
United States
12
Charity
11
Wohltätigkeit
11
Advertising
8
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8
Advertising effects
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Children
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Ernährungssicherung
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Welt
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planned giving
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English
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Laczniak, Russell N.
7
Muehling, Darrel D.
3
Brocato, E. Deanne
2
Gentile, Douglas A.
2
Ji-Song, Mindy
2
Maier, Julia A.
2
Vijayalakshmi, Akshaya
2
Carlson, Les
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Ehrich, Kristine R.
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Kordrostami, Melika
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Wertley, Chad
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Advertising and violence : concepts and perspectives
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
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Journal of marketing communications
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Journal of promotion management : JPM
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ECONIS (ZBW)
7
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1
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
2
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
3
An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya
;
Muehling, Darrel D.
;
Laczniak, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
Saved in:
4
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
5
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Saved in:
6
Parental style : the implications of what we know (and think we know)
Carlson, Les
;
Laczniak, Russell N.
;
Wertley, Chad
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 427-435
Persistent link: https://www.econbiz.de/10009269503
Saved in:
7
Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Saved in:
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