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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
4
Konsumentenverhalten
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Advertising
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Advertising effects
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Werbung
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Benefit framing
1
Betriebswirtschaftliches Ziel
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Competition
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Deservingness
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Emotion
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Firm-cause fit
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Implicit mindsets
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Marketingmanagement
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Relationship marketing
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Yucel-Aybat, Ozge
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Hsieh, Meng-Hua
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Kramer, Thomas
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Journal of advertising : official publication of the American Academy of Advertising
2
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ECONIS (ZBW)
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Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
Hsieh, Meng-Hua
;
Yucel-Aybat, Ozge
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 112-126
Persistent link: https://www.econbiz.de/10011876095
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2
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
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