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~subject:"Werbewirkung"
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Search: subject:"Brand gender"
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Werbewirkung
Brand management
23
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brand gender
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
4
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1
Brand logo and
brand
gender
: examining the effects of natural logo designs and color on
brand
gender
perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
2
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
3
Intergenerational appeal in advertising : impacts of
brand
-
gender
extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
4
Consonants in brand names influence
brand
gender
perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
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