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~subject:"Werbewirkung"
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Search: subject:"brand usage"
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Werbewirkung
Brand management
14
Consumer behaviour
14
Konsumentenverhalten
14
Markenführung
14
Brand image
11
Markenimage
11
Brand
8
Markenartikel
8
Internet marketing
5
Online-Marketing
5
brand usage
5
Advertising
4
Advertising effects
4
Beziehungsmarketing
4
Relationship marketing
4
Werbung
4
Customer satisfaction
3
Kundenzufriedenheit
3
Perception
3
Social Web
3
Social web
3
Wahrnehmung
3
Brand usage
2
brand trust
2
brand usage intent
2
Advertising recall
1
Arbeitszufriedenheit
1
Attention
1
Brand Usage Intention
1
Brand extension
1
Brand familiarity
1
Brand usage intent
1
Brand usage intention
1
Brand usage-bias
1
Cause-Related Marketing
1
Cause-related marketing
1
Children
1
China
1
Claimed data
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English
4
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Cohen, Justin
2
Faulkner, Margaret
2
Nguyen, Cathy
2
Romaniuk, Jenni
2
Beal, Virginia
1
Bellman, Steven
1
Bogomolova, Svetlana
1
Corsi, Armando Maria
1
Kennedy, Rachel
1
Nenycz-Thiel, Magda
1
Sharp, Byron
1
Simmonds, Lucy
1
Vaughan, Kelly
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International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Measuring advertising's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
Saved in:
2
Moderating effects of prior
brand
usage
on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
4
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
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