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Diffusionsforschung
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Innovation diffusion
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17.06.1987
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European journal of operational research : EJOR
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Diffusion and advertising : the case of the German telephone campaign
Simon, Hermann
;
Sebastian, Karl-Heinz
-
1986
Persistent link: https://www.econbiz.de/10000696805
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Stochastic diffusion models with advertising and word-of-mouth effects
Tapiero, Charles S.
- In:
European journal of operational research : EJOR
12
(
1983
)
4
,
pp. 348-356
Persistent link: https://www.econbiz.de/10003691808
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