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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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1
The effect of marketing breadth and competitive spread on category growth
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
- In:
Production and operations management : the flagship …
31
(
2022
)
2
,
pp. 622-644
Persistent link: https://www.econbiz.de/10013163964
Saved in:
2
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
3
Buying and selling information under competition
Xiang, Yi
;
Sarvary, Miklos
- In:
Quantitative marketing and economics : QME
11
(
2013
)
3
,
pp. 321-351
Persistent link: https://www.econbiz.de/10009793502
Saved in:
4
News consumption and media bias
Xiang, Yi
(
contributor
);
Sárváry, Miklós
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003406580
Saved in:
5
News consumption and media bias
Xiang, Yi
(
contributor
);
Sárváry, Miklós
(
contributor
)
-
2006
-
Rev.
Persistent link: https://www.econbiz.de/10003564949
Saved in:
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