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~subject:"Wettbewerbsanalyse"
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Wettbewerbsanalyse
Verbraucher
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Competitive analysis
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Innovation
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Marketing management
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Marketingmanagement
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Vereinigte Staaten
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07.09.1986
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Competitive strategy
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Dienstleistungsmarketing
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Industriemarkt
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Czepiel, John A.
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Kerin, Roger A.
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Handbook of marketing strategy
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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Competitor analysis
Czepiel, John A.
- In:
The Routledge companion to strategic marketing
,
(pp. 125-140)
.
2021
Persistent link: https://www.econbiz.de/10012498442
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Competitor analysis
Czepiel, John A.
;
Kerin, Roger A.
- In:
Handbook of marketing strategy
,
(pp. 41-57)
.
2012
Persistent link: https://www.econbiz.de/10009530871
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