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~subject:"Willingness to pay"
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Willingness to pay
Taiwan
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Competition
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Innovation diffusion
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Cable television
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1991-1996
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Consumer behaviour
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Diffusion of innovation
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JMM : the international journal on media management
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Using Rogers's diffusion of innovation model to examine the willingness to pay for public television in Taiwan
Sarrina Li, Shu-chu
;
Ku, Linlin
;
Liu, Yu-li
- In:
JMM : the international journal on media management
15
(
2013
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10009777115
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