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The power of consequential product sounds
Ringler, Christine
;
Sirianni, Nancy J.
;
Christenson, Brett
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 288-300
Persistent link: https://www.econbiz.de/10012649001
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How and when weather boosts consumer product valuation
Schlager, Tobias
;
Bellis, Emanuel de
;
Hoegg, JoAndrea
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 695-711
Persistent link: https://www.econbiz.de/10012293326
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