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~subject:"Wirtschaftsgeschichte"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Magazin"
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Women in PR history
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Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
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2
Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
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3
"Signum authenticum" of women : herstories in Turkey's public relations during the early years
Aktaş, Melike
;
Gençtürk Hızal, Gilman Senem
; …
- In:
Women in PR history
,
(pp. 31-40)
.
2021
Persistent link: https://www.econbiz.de/10012501785
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4
Betty Stewart, orientalism and Oriental Cavalcade : entertainment public relations in late 1950s Australia
Fitch, Kate
- In:
Women in PR history
,
(pp. 57-66)
.
2021
Persistent link: https://www.econbiz.de/10012501788
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5
A "herstory" of Malaysian public relations : Paddy Schubert, Malaysia's women PR pioneer
Souket, Rizwanah
- In:
Women in PR history
,
(pp. 80-90)
.
2021
Persistent link: https://www.econbiz.de/10012501794
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6
The Loi Krathong festival and Nang Noppamas : applying current "PR" theory to identify the first Thai female PR practitioner
Parichart Sthapitanonda
- In:
Women in PR history
,
(pp. 91-103)
.
2021
Persistent link: https://www.econbiz.de/10012501795
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7
Inez Kaiser : the perseverance of a public relations pioneer
Hill, Denise
;
Spector, Shelley
- In:
Women in PR history
,
(pp. 104-115)
.
2021
Persistent link: https://www.econbiz.de/10012501796
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8
Manipuliert! : die Schweizer Werbebranche kämpft um ihren Ruf, 1900-1989
Eugster, David
-
2018
Persistent link: https://www.econbiz.de/10011908047
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9
Advertising in Singapore : regional hub, global model
Ling, Peter
- In:
Global advertising practice in a borderless world
,
(pp. 171-191)
.
2017
Persistent link: https://www.econbiz.de/10011668024
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10
Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan
- In:
Consumerism and the co-operative movement in modern …
,
(pp. 197-221)
.
2009
Persistent link: https://www.econbiz.de/10003916657
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