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~subject:"Wirtschaftshochschule"
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Wirtschaftshochschule
Marketing theory
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History of economic thought
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USA
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United States
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Consumer behaviour
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resource-advantage theory
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1975-1976
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A general theory of marketing
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Brand image
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Branding
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Broadened marketing
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Jones, D. G. Brian
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McLean, Paula A.
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Shaw, Eric H.
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The SAGE handbook of marketing theory
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ECONIS (ZBW)
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The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
2
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
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