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~subject:"Wohltätigkeit"
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Wohltätigkeit
Sympathy
42
sympathy
41
Adam Smith
16
History of economic thought
14
Ökonomische Ideengeschichte
14
Philosophy of economics
13
Wirtschaftsphilosophie
13
Emotion
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Theory
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Behavioral economics
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Altruism
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Brand image
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Smith
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Verhaltensökonomik
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Werbewirkung
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empathy
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Charity
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Corporate reputation
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Euro-sympathy
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Fundraising
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Hodrick-Prescott filter
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Self-interest
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Sen
4
Viral marketing
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Virales Marketing
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Andrade, Eduardo B.
1
Cherian, Mathew
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Choi, Jungsil
1
Ferraro, Rosellina
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Goldszmidt, Rafael
1
Kang, In-Hye
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Leliveld, Marijke C.
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Park, Hyun Young
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of behavioral decision making
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of
sympathy
and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
Saved in:
2
Social class shapes donation allocation preferences
Vieites, Yan
;
Goldszmidt, Rafael
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 775-795
Persistent link: https://www.econbiz.de/10012877732
Saved in:
3
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
4
Do
sympathy
biases induce charitable giving? The effects of advertising content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
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