//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Wordmark"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Letter case"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Wordmark
Letter case
4
Brand
2
Brand image
2
Brand management
2
Consumer behaviour
2
Gender
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Brand positioning
1
Brand premiumness
1
Communication
1
Conceptual metaphor
1
Congruity
1
Evaluations
1
Eye-tracking
1
Geschlecht
1
Kommunikation
1
Language
1
Processing fluency
1
Psychological distance Brand logo
1
Purchase intentions
1
Sprache
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Liu, Maggie Wenjing
1
Rong, Chen
1
Xu, Xiaobing
1
Published in...
All
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of uppercase and lowercase wordmarks on brand perceptions
Xu, Xiaobing
;
Rong, Chen
;
Liu, Maggie Wenjing
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011730689
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->