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Search: subject:"positive word of mouth"
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Work behaviour
Viral marketing
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positive word-of-mouth
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IIMB management review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of managerial psychology
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1
Employee engagement in corporate social responsibility : disentangling the effects of values vs prestige
Cao, Yinyin
;
Lee, Kyungwon
- In:
Journal of managerial psychology
38
(
2023
)
6
,
pp. 449-463
Persistent link: https://www.econbiz.de/10014333385
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2
Examining the linkages between employee brand love, affective commitment,
positive
word-of-mouth
, and turnover intentions : a social identity theory perspective
Mittal, Shweta
;
Gupta, Vishal
;
Motiani, Manoj
- In:
IIMB management review
34
(
2022
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10014266971
Saved in:
3
Turning hotel employees into brand champions : the roles of well-connected leaders and organizational identification
Chan, Wilco W. H.
;
Chow, Cheris W. C.
;
Loi, Raymond
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
8
,
pp. 1232-1253
Persistent link: https://www.econbiz.de/10011943039
Saved in:
4
Antecedents and effects of customer-service employee attachements on customer-companyx identification and word-of-mouth : the case of Cheong in South Korea
Cho, Seong Do
;
Kim, Kyoungeun
;
Kim, Daekwan
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 91-105
Persistent link: https://www.econbiz.de/10010519573
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