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subject:"globales"
(11,451 results)
1
User engagement on global social networks : examining the roles of perceived brand
globalness
, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
2
How country development and national culture affect the paths of perceived brand
globalness
to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
3
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
4
Born globals : a cross-country survey on high-tech start-ups
Cannone, Giusy
;
Ughetto, Elisa
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 272-283
Persistent link: https://www.econbiz.de/10010235781
Saved in:
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