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~subject:"World Wide Web 2.0"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Interview"
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World Wide Web 2.0
Elektrofahrzeug
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Facebook
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Facebook, Inc.
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Marketing
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Onlinecommunity
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Partizipation
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Produkteinführung
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Sheryl Sandberg
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USA
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Maisch, Bettina
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USB Cologne (EcoSocSci)
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Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf
Facebook
Maisch, Bettina
-
2012
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