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YouTube
Instagram
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Consumer behaviour
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Social web
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algorithm management
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creators
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cultural economics
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digital media
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entertainment markets
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influencer
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media economics
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micro-celebrities
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popularity
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prosumer
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superstars
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user-generated content
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Advertising effects
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Celebrity-Werbung
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Designed impulse purchase intention
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Endorser-product congruity
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Micro-celebrities post authenticity
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Budzinski, Oliver
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Gaenssle, Sophia
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Stars in social media: New light through old windows?
Gaenssle, Sophia
;
Budzinski, Oliver
-
2019
are applicable for the (allegedly) novel phenomenon of stars in social media (influencer,
micro-celebrities
). Moreover, we …
Persistent link: https://www.econbiz.de/10011995125
Saved in:
2
Stars in social media: new light through old windows?
Gänßle, Sophia
;
Budzinski, Oliver
-
2019
are applicable for the (allegedly) novel phenomenon of stars in social media (influencer,
micro-celebrities
). Moreover, we …
Persistent link: https://www.econbiz.de/10011994966
Saved in:
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