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Search: subject_exact:"Mediaplanung"
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Zielgruppe
Werbeträger
358
Advertising media
353
Werbung
121
Werbewirkung
108
Advertising effects
104
Advertising
100
Werbeplanung
92
Advertising planning
88
Mediaplanung
86
Deutschland
74
Germany
61
Online-Marketing
48
Internet marketing
47
Communication media
43
Kommunikationsmedien
43
Consumer behaviour
42
Konsumentenverhalten
42
Marketing management
39
Marketingmanagement
39
USA
39
United States
39
Marketing
35
Theorie
34
Theory
34
Media industries
33
Mediensektor
33
Brand management
31
Markenführung
31
Media usage
28
Mediennutzung
28
Target group
21
Internet
19
Celebrity endorsement
18
Celebrity-Werbung
18
Werbewirtschaft
18
Computerspiel
15
Video game
15
Advertising industry
14
Markenimage
14
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14
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8
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8
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6
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6
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3
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2
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2
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2
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1
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German
12
English
11
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Esch, Franz-Rudolf
2
Roth, Simone
2
Unger, Fritz
2
Anand, Bharat N.
1
Baetzgen, Andreas
1
Beckmann, Klaus J.
1
Bichard, Shannon
1
Brettel, Malte
1
Breuer, Ralph
1
Burton, Scot
1
Chevalier, Corinne
1
Dierks, Sven
1
Durante, Nadia-Vittoria
1
Folse, Judith Anne Garretson
1
Gabrys, Enrico
1
Gaca, Christian
1
Hasslinger, Roswitha
1
Kastner, Margit
1
Kinsky, Emily S.
1
Korff-Sage, Kirsten
1
Langweg, Armin
1
Lazarevic, Violet
1
Lichtlé, Marie-Christine
1
Müller, Dieter K.
1
Nelson-Field, Karen
1
Netemeyer, Richard G.
1
Riebe, Erica
1
Sarstedt, Marko
1
Schwaiger, Manfred
1
Shachar, Ron
1
Soberman, David A.
1
Strödter, Kristina
1
Van Yoder, Steven
1
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Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Bridging the gap between advertising academia and practice
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Edition S + W - Steuer- und Wirtschaftsverlag
1
Faculty & research / Insead : working paper series
1
Handbuch Kommunikationsmanagement
1
Handbuch der Marktforschung
1
International advertising and communication : current insights and empirical findings
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
KulturKommerz
1
Media-Perspektiven
1
Quantitative marketing and economics : QME
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
1
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1
Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
Saved in:
2
Short-and long-term effects of online advertising : differences between new and existing customers
Breuer, Ralph
;
Brettel, Malte
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 166-166
Persistent link: https://www.econbiz.de/10009569262
Saved in:
3
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
4
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
5
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
6
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
7
Der Köder zum Mitmachen : Online-Mediaplanung mit Targeting-Technologien
Kastner, Margit
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
Saved in:
8
Targeted advertising as a signal
Anand, Bharat N.
;
Shachar, Ron
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 237-266
Persistent link: https://www.econbiz.de/10003913761
Saved in:
9
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
Saved in:
10
Markenmanagement in Video- und Computerspielen : Wege zur erfolgreichen Integration von In-Game-Advertising in die Kommunikationsstrategien von Unternehmen
Gaca, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003675979
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