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Search: person:"Nallaperuma, Kaushalya"
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advertising
Consumer behaviour
5
Konsumentenverhalten
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Advertising
4
Advertising effects
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Emotion
4
Werbewirkung
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Werbung
4
Luxury goods
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Luxusgüter
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Abfallwirtschaft
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Brand management
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Cognition
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Cognitive flexibility
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Kognition
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Kunststoff
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Luxury
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Markenführung
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Marketing management
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Marketingmanagement
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Mindset
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Mixed emotions
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Outcome efficacy
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Plastic waste
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Plastics
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Praising
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Pro-environmental
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Scolding
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Social marketing
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Waste management
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boredom
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construal level
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curiosity
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grotesque advertising
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luxury
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mixed feelings
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narrative transportation
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Bandyopadhyay, Argho
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Nallaperuma, Kaushalya
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Septianto, Felix
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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ECONIS (ZBW)
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Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
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